MSR | Radiant Creative

Case Study: MSR Group of Companies

Establishing a Strong Digital and Brand Presence for MSR Media International

MSR MEDIA INTERNATIONAL GOLD TRANSPARENT HD.png

MSR Group of Companies required robust brand foundations as it expanded, starting with MSR Media International. Radiant Creative Solutions created a comprehensive brand identity and an engaging, functional website to showcase its offerings.
MSR Media International needed to establish a brand from scratch. The challenge was to create a visually engaging, easy-to-navigate website that allowed film distributor clients to access presales artwork, film synopses, trailers, cast and crew details, industry press mentions, and a comprehensive film library.
Website Design and Development: Developed a professional, user-friendly website with sections for presales artwork, film synopses, trailers, cast and crew details, press mentions, and a film library. The design emphasized visual engagement and easy navigation to effectively showcase MSR Media International's extensive film portfolio.

Brand Identity Creation: Designed the logo, letterhead, business cards, email signatures, and industry trade show banners.

Marketing Materials: Created executive headshots and marketing materials for the Cannes Film Market in Cannes, France, AFM in Los Angeles, and the EFM in Berlin.

Branded Merchandise: Developed branded merchandise for film crew, employees, and swag for guests and partners.

Brand Book: Compiled all brand elements into a professional brand book.

Social Media Management: Created and managed their social media accounts to enhance online presence and engagement.
Enhanced Online Presence: The website launch significantly boosted MSR Media International's online visibility and accessibility, making it easier for film distributor clients to explore and engage with the company’s offerings.

Unified Brand Identity: Successfully established a cohesive and professional brand identity that is recognized in the industry.
Radiant Creative Solutions built a strong brand identity for us from the ground up. Our MSR Media International website is visually engaging, easy to navigate, and effectively showcases our film portfolio.

Lee Beasley, MSR Media

Visual Data:

Logo Design

Web Design

Business Card

Letterhead

Catalogue

Brochure

Pull Up Banner

Conclusion:

Radiant Creative Solutions provided a solid branding foundation for MSR Group of Companies, starting with MSR Media International. The strategic approach to website design and comprehensive branding has positioned the division for continued growth and success.

Expanding the MSR Brand to the Caribbean with MSR Media SKN

MSR MEDIA - SKN WEST INDIES GRADIENT.png

When MSR Media moved to the Caribbean to continue film production during the pandemic, a new entity was formed: MSR Media SKN. This required related but updated branding, cohesive with the existing MSR Group identity, yet distinct to represent the unique aspects of the new location and operations.
MSR Media SKN needed to establish a strong and cohesive brand identity that was related to the original MSR Media but updated to reflect its Caribbean roots and new operational context.
Website Design and Development: Created an engaging and functional website for MSR Media SKN that showcased its Caribbean-based film productions, news updates, and upcoming projects.

Brand Identity Creation: Developed a new logo, letterhead, business cards, and email signatures that aligned with the original MSR brand while incorporating Caribbean elements.

Marketing Materials: Designed materials for local public events, including film posters, event banners, and social media posts to engage the local community and promote events.

Branded Merchandise: Produced branded merchandise for film crew, employees, and swag for guests and partners.

Brand Book: Compiled all brand elements into a professional brand book to ensure consistency across all materials.

Social Media Management: Managed social media accounts to boost online presence and engagement.
Strong Brand Identity: Successfully established a cohesive and updated brand identity that reflects the unique Caribbean location and operations of MSR Media SKN.

Enhanced Online Presence: Launched a professional and user-friendly website that significantly improved the online visibility and accessibility of MSR Media SKN.
Radiant Creative Solutions seamlessly integrated our new Caribbean operations with our established brand, creating a cohesive and visually engaging identity for MSR Media SKN.

Lee Beasley, MSR Media

Visual Data:

Logo Design

Web Design

Business Card

Letterhead

Catalogue

Conclusion:

Radiant Creative Solutions successfully expanded the MSR brand to the Caribbean with MSR Media SKN, providing a strong and cohesive brand identity that supports continued growth and success in a new market.

Expanding the MSR Brand with MSR Hotel in St. Kitts

WhatsApp Image 2024-08-05 at 22.29.03.jpeg

As MSR Media expanded its operations, it purchased a hotel in St. Kitts. Radiant Creative Solutions continued to evolve the brand by developing a comprehensive brand identity and creating various promotional and operational materials for the new venture.
MSR Hotel needed to establish a strong brand identity and develop promotional strategies to attract guests and investors. This included creating a functional website, a compelling pitch deck, promotional materials, and branded merchandise.
Website Design and Development: Developed an engaging and user-friendly website for MSR Hotel that showcases the property, amenities, and services.

Brand Identity Creation: Designed the logo, business cards, letterhead, and email signatures, ensuring a cohesive and professional brand presence.

Promotional Materials: Created a detailed pitch deck, promotional materials, and coordinated promotional photographs of the hotel location.

Branded Merchandise: Developed branded merchandise for hotel employees, enhancing the professional image and consistency of the brand.

Social Media Management: Managed social media accounts to boost online presence and engagement.
Strong Brand Identity: Successfully established a cohesive and appealing brand identity for MSR Hotel, using the vivid pink of the newly renovated hotel and deep blue Caribbean skies as inspiration for the design choices.

Enhanced Online Presence: Launched a professional and user-friendly website that significantly improved the online visibility and accessibility of MSR Hotel.
Radiant Creative Solutions expertly crafted our brand identity and promotional materials for MSR Hotel. Their work has significantly enhanced our visibility and professional image.

MSR Hotel SKN

Visual Data:

Logo Design

Web Design

Brochure

Conclusion:

Radiant Creative Solutions successfully expanded the MSR brand with the launch of MSR Hotel St. Kitts. Through strategic website development, compelling promotional materials, and cohesive branding, we have positioned the hotel for continued growth and success.

MSR GROUP OF COMPANIES

@msrmediainternational.com

View Site

Category:

International, Multi- Divisional Company

Service Rendered:

Logo Design
Brand Identity Design
Brand Unity Across Divisions
Headshots
Website Development
Website Content Writing
Pitch Deck:
- Concept Development
- Concept Writing
- Design
- Image Curation
- Copywriting
Business Card Design
Letterhead Design
Banner Design
Sales Brochure:
- Design
- Image Curation
- Copywriting
Social Media Account Setup
Social Media Post Design
Google Workspace Setup
BRANDED EMAIL SIGNATURE
Brand Book Design
Swag/Branded Merchandise: Design, Order and International Delivery: Embroidered Employee Shirts and Hats, Screen Printed T-Shirts

SEE OTHER CLIENTS