A hero image is a large, prominent image, typically placed at the top of a webpage, that serves several important purposes:
Capture Attention: As the first visual element a visitor sees, the hero image grabs attention and creates an immediate impact. It helps to draw users in and encourage them to explore the site further.
Communicate Brand Identity: A well-chosen hero image reflects the brand’s identity and values. It sets the tone for the website and gives visitors a sense of what the brand is about.
Convey Key Messages: Often accompanied by a headline or call-to-action, the hero image helps to communicate the most important message or value proposition of the website. This can include introducing a product, service, or an overarching brand mission.
Enhance User Experience: A visually appealing hero image can make the website more engaging and enjoyable to navigate. It provides a visually rich experience that can keep visitors on the site longer.
Set Expectations: By showcasing high-quality visuals, a hero image sets the expectations for the quality and type of content visitors will find as they browse the site. It helps to build trust and credibility with the audience.
Guide Navigation: Hero images can also include buttons or links that guide users to important sections of the site, helping to improve the overall navigation and user journey.
The purpose of a hero image is to create a strong visual impact, communicate key messages, and enhance the overall user experience on a website.
So what does this image say to you? Do you have any idea what they are selling? What essence does it give? Practical? Functional? High-end? Aspirational? Are they selling design services? Luxury sofas? Wood Tables? Exotic Vacations? How many of the 6 points above does this image satisfy?
What are you trying to convey in your brand? We can help you work through it, and bring your brand to life.
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